we decided to get rid of the studio. for now. we weren’t using it that much. at all. as our brand continues to build we’ve taken less Hair and Makeup type shoots and more Weddings and Lifestyle Portraits. I told the landlord today. we’d started a partnership w/ a wedding vendor and it’s already started having a ROI, something the studio hasn’t done for a while. a small part of me feels like it’s a failure but most of me realizes it’s just the smart thing to do; to stop throwing money away.

at least if I’m going to be throwing money away, it should be at a new car. this non A/C situation is for the birds.